Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

During this project, an online learning platform is being developed where educational objectives related to digital competencies can be addressed.                                                                                                                                      

In this project, the prototype of the VR training (developed in the PWO SPRINT EDU XR) is optimized and expanded. This VR training is aimed at secondary school students (vocational orientation) learning to operate complex woodworking machines.                                     

The DiGaMe project aims to provide tailored instructions within mathematics education, customized to meet the individual needs of each student, while simultaneously increasing engagement and motivation.