Research projects

COVID-19 has demonstrated that utilizing digital communication tools, whether alone or in combination with face-to-face interactions, can greatly enhance the experiences of citizens, clients, and patients in their interactions with service providers, helpers, and healthcare profs

Due to the increasing aging population and the associated societal challenges, focusing on healthy and active aging is gaining importance. Local governments can play a crucial role in this by implementing an age-friendly policy.                                                    

In this project, we are exploring the possibility of developing a virtual movement platform where movements are felt 'real' in real-time. There is a high dropout rate when individuals are asked to follow an exercise program alone or remotely after an initial start with a coach.  

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

The overall aim of the AI-PathFinder project is to investigate how Flemish food companies should be supported in developing their AI strategies, thereby accelerating the concrete adoption of AI.                                                                                      

In Flemish education, there is often talk of working excellently and maximizing talent, but at the same time, the least attention is paid to those who have the most potential and, as a result, they are at risk of dropping out.