Research projects

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

Will we soon see (even more) virtual reality integrated into traditional TV news broadcasts? Will we have real-time statistics of football players displayed on our smartphones during matches?                                                                                         

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

The overall aim of the AI-PathFinder project is to investigate how Flemish food companies should be supported in developing their AI strategies, thereby accelerating the concrete adoption of AI.                                                                                      

Companies realize that further digitization is necessary to continue innovating, growing, and making their processes more efficient. However, businesses are increasingly questioning how they can be supported in the energy transition without incurring significant costs.           

Many universities, laboratories, and businesses lack the knowledge, expertise, or resources to hire a full-time bioinformatician. The Bioinformatics Knowledge Center (BiKC) addresses this need through practical research and services.