Research projects

How does listening to music affect brain development? The KidBeats project considers music as a crucial factor in children's development, although technology isn't fully prepared to bridge the gap between musicians and children.                                                    

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

The success of online shopping, coupled with the recent impact of COVID, is putting pressure on Flemish retail and the retail sector. This has direct consequences for store owners, who must reorganize themselves as pickup points for online shoppers or even close their stores.    

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

Internationally, there is a growing trend of cross-over collaborations between the gaming industry and the music sector, experimenting with virtual productions.                                                                                                                        

The D4E1 Lab (Design for Everyone) within the Industrial Design Center (IDC) is one of the pioneers in human-centered and participatory healthcare innovation in Flanders, with successful projects like Makerhealth and Makeability.                                                   

Digital Arts & Entertainment possesses a professional green screen film set, including a crane system and peripherals. Attached to this setup is an advanced motion capture technology (20 Optitrack cameras) allowing the movements of 3 to 4 individuals to be captured simultaneously

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

Will we soon see (even more) virtual reality integrated into traditional TV news broadcasts? Will we have real-time statistics of football players displayed on our smartphones during matches?