Research projects

The city of Bruges owns a diverse and rich heritage, comprising more than 500 buildings, making it one of the largest property owners in Bruges and its surrounding areas. The city aims to be a pioneer in new developments.                                                           

The logistics sector requires highly qualified profiles. These profiles do not yet exist, which means companies have to train new employees first, consuming a lot of time and money.                                                                                                   

In the design.nexus research group at Ghent University, a methodology was developed during a doctoral study to simplify and make the manual assembly process more intuitive, even during the product development stage.                                                                 

The Blue BALANCE project aims to create support among citizens and tourists for sustainable economic activities along the coast (including coastal protection, blue food, renewable energy, ports, and tourism).                                                                        

How does listening to music affect brain development? The KidBeats project considers music as a crucial factor in children's development, although technology isn't fully prepared to bridge the gap between musicians and children.                                                    

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

The success of online shopping, coupled with the recent impact of COVID, is putting pressure on Flemish retail and the retail sector. This has direct consequences for store owners, who must reorganize themselves as pickup points for online shoppers or even close their stores.    

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

Internationally, there is a growing trend of cross-over collaborations between the gaming industry and the music sector, experimenting with virtual productions.