Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

1in 3 people lacks sufficient sleep. Sleep is crucial for our mental and physical functioning in both the short and long term. Through this Practice-Oriented Research (PWO) project, we are developing a prevention program emphasizing the importance of sleep and good sleep hygiene.

The Healthy Howest project aims to develop a health policy for Howest students and staff. A policy plan is being devised to promote physical, mental, and social well-being among both staff and students.                                                                              

In Flemish education, there is often talk of working excellently and maximizing talent, but at the same time, the least attention is paid to those who have the most potential and, as a result, they are at risk of dropping out.