Research projects

The success of online shopping, coupled with the recent impact of COVID, is putting pressure on Flemish retail and the retail sector. This has direct consequences for store owners, who must reorganize themselves as pickup points for online shoppers or even close their stores.    

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

Internationally, there is a growing trend of cross-over collaborations between the gaming industry and the music sector, experimenting with virtual productions.                                                                                                                        

It is well-known that the use of XR leads to better student outcomes and that the technology can better support the learning process. Thanks to XR, students can safely practice situations that would otherwise be difficult or impossible due to financial or safety reasons.         

Many schools have the ambition to implement Virtual Reality (VR), Augmented Reality (AR), or overarching eXtended Reality (XR) in their offerings. Especially for students for whom skill training is a core task, XR applications can add value.                                       

Digital Arts & Entertainment possesses a professional green screen film set, including a crane system and peripherals. Attached to this setup is an advanced motion capture technology (20 Optitrack cameras) allowing the movements of 3 to 4 individuals to be captured simultaneously

This project focuses on digital transformation in government. How can we enhance, expedite, and innovate public services to citizens through new technologies?                                                                                                                          

The clinical (pediatric) ophthalmic practice is confronted daily with the limitations of available visual assessment and rehabilitation tools. Ophthalmologists consistently face challenges in obtaining reliable results from vision tests in children.                               

Will we soon see (even more) virtual reality integrated into traditional TV news broadcasts? Will we have real-time statistics of football players displayed on our smartphones during matches?                                                                                         

XR Factor aims to survey Flemish secondary schools with dual finality and/or labor market finality that have diverse XR expertise. To obtain a comprehensive overview, we also engage in conversations with external stakeholders involved in XR implementations in schools.