Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

In Flemish education, there is often talk of working excellently and maximizing talent, but at the same time, the least attention is paid to those who have the most potential and, as a result, they are at risk of dropping out.                                                      

Experiential Learning in and with Nature: Towards Sustainable Implementation in Diverse Contexts                                                                                                                                                                                        

The Tope Sterk projects aim to increase opportunities for young people in vulnerable situations through student tutoring.Students from higher education act as guides to support pupils in primary or secondary education in their learning process.