Research projects

According to Eurostat, in the EU-28, there were 4.4 million students in 2017 studying business, administration, or law. The job market for graduates with this profile is dynamic, with voluminous expectations from employers.                                                         

The logistics sector requires highly qualified profiles. These profiles do not yet exist, which means companies have to train new employees first, consuming a lot of time and money.                                                                                                   

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

The success of online shopping, coupled with the recent impact of COVID, is putting pressure on Flemish retail and the retail sector. This has direct consequences for store owners, who must reorganize themselves as pickup points for online shoppers or even close their stores.    

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

This project aims to introduce 'Oral Literature for Development' (OL4D) as a new paradigm, based on the belief that culture and creativity are central to the development of all people.