Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

The logistics sector requires highly qualified profiles. These profiles do not yet exist, which means companies have to train new employees first, consuming a lot of time and money.                                                                                                   

Developing custom software is a costly and time-consuming process. Many organizations resort to using MS Office or the Google Suite, but the world of no-code offers far more possibilities than standard office applications.                                                          

There is a high unemployment rate among young people in Uganda (83%, UBOS 2018). This is due to a significant skills gap and school dropouts. Many graduates (bachelors and masters) also struggle to find jobs due to limited skills.                                                  

Many software projects still face challenges, leading to failures due to budget or deadline overruns or delivering products that don't meet client expectations, despite the use of agile methodologies that involve clients closely in the project.