Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

More and more people are convinced of the importance of living in an environment that offers ample opportunities for physical activity. The COVID-19 pandemic has contributed to this, as many people rediscovered their own neighborhoods during lockdowns.                            

The research group Vital Cities, in collaboration with the researchers from Howest's Sizing Servers Lab (MCT), will develop a mobile tool that can be used as a participation tool, research instrument, and educational tool.                                                          

Research indicates that socially active sports practices are empowering and contribute to a positive perception of young people in disadvantaged neighborhoods.                                                                                                                         

Research and Expertise Center Vital Cities identifies the principles of child and youth-friendly heritage through appreciative inquiry.                                                                                                                                                 

Due to the increasing aging population and the associated societal challenges, focusing on healthy and active aging is gaining importance. Local governments can play a crucial role in this by implementing an age-friendly policy.