Research projects

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

This project aims to introduce 'Oral Literature for Development' (OL4D) as a new paradigm, based on the belief that culture and creativity are central to the development of all people.                                                                                                

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

1in 3 people lacks sufficient sleep. Sleep is crucial for our mental and physical functioning in both the short and long term. Through this Practice-Oriented Research (PWO) project, we are developing a prevention program emphasizing the importance of sleep and good sleep hygiene.