Design for Identity
"The designer focuses on the context of the consumer or end-user"

In this elective program the students entice the consumer with a strong product personality. They want to delve into the aesthetics, interaction and usability of their designs. They develop a personal and authentic design DNA.

With extra attention to detail, students go through the integral design process of a product. Product design students especially focus on the styling aspects and the conceptual context of each product. They seek for inspiration in new trends, they can visualize masterfully and develop their own style and vision as product designers. 

The design outcomes are always sustainable and meaningful. They create added value for the user, make usage of the right materials, make the end user happy and emotionally connected to the product for a long time.