Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

How can we protect industrial networks from cyberattacks by using artificial intelligence to predict hackers' behavior? GAICIA (Utilizing Behavior-Based Artificial Intelligence Against Cyber-Industrial Attacks) seeks to answer this question during this research.                  

To support the growth and development of the economically significant sector 'Blue Energy,' a state-of-the-art training center is being established in Bluebridge at the Ostend Science Park, in collaboration with POM West Flanders.                                                  

EDIH DIGITALIS provides support to local businesses in the areas of AI, industrial digitization, and cybersecurity.As part of Digital Europe, a call was launched to establish European Digital Innovation Hubs (EDIH).                                                                 

Howest is establishing an Integrated Security Operations Center (ISOC). An ISOC is an extension of the more familiar SOC (Security Operations Center, the physical location of an information security team).