Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

The Healthy Howest project aims to develop a health policy for Howest students and staff. A policy plan is being devised to promote physical, mental, and social well-being among both staff and students.                                                                              

Research indicates that socially active sports practices are empowering and contribute to a positive perception of young people in disadvantaged neighborhoods.