Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

For cities, keeping the energy bill affordable is a challenge. Howest is assisting Kortrijk city in this regard. Through pilot projects in Kortrijk Weide and Transfo Zwevegem, the Smart Technology Energy lab is developing a data architecture for smart control of energy systems. 

This project proposal aims to enable an affordable energy transition for low-voltage customers in a broader area, such as a neighborhood.