Research projects

The exploratory Practice-Based Research (PWO) project has yielded valuable insights into the potential of the Vital Brains App. The objective of this project is to assist the field by delivering a finalized product, enabling individuals to swiftly access specialized support.     

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms