Research projects

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

Will we soon see (even more) virtual reality integrated into traditional TV news broadcasts? Will we have real-time statistics of football players displayed on our smartphones during matches?                                                                                         

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.