Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Since January 2021, SIOPA (Smart Immersive Occupational Performance Assessment) has been underway as a practice-oriented scientific research project (PWO). VR (Virtual Reality) applications are being developed for individuals with acquired brain injury and visual difficulties.   

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.