Research projects

The objective of this project is to establish an Impact Lab. Society is facing significant challenges that require changes and immediate actions.                                                                                                                                       

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

This project aims to introduce 'Oral Literature for Development' (OL4D) as a new paradigm, based on the belief that culture and creativity are central to the development of all people.