Research projects

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

Schools are increasingly engaging in sustainable initiatives. To showcase these efforts and provide schools with guidance in navigating the multitude of sustainability aspects, the North-South department of Bruges aims to support them through the SDGeneration platform.