Research projects

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

The commuting system needs to be more sustainable. The proportion of cycling and public transport in commuting needs to increase. To achieve these objectives, the Commuting Fund has been established.The Commuting Fund will undertake various actions to attain these goals: