Research projects

1in 3 people lacks sufficient sleep. Sleep is crucial for our mental and physical functioning in both the short and long term. Through this Practice-Oriented Research (PWO) project, we are developing a prevention program emphasizing the importance of sleep and good sleep hygiene.

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms