Research projects

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

This research explores two interconnected paths related to Artificial Intelligence (AI): interpreting results to provide better/individual guidance for students and investigating which AI applications could be beneficial for education.                                             

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.