Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Internationally, there is a growing trend of cross-over collaborations between the gaming industry and the music sector, experimenting with virtual productions.                                                                                                                        

The clinical (pediatric) ophthalmic practice is confronted daily with the limitations of available visual assessment and rehabilitation tools. Ophthalmologists consistently face challenges in obtaining reliable results from vision tests in children.