Research projects

The Blue BALANCE project aims to create support among citizens and tourists for sustainable economic activities along the coast (including coastal protection, blue food, renewable energy, ports, and tourism).                                                                        

Will we soon see (even more) virtual reality integrated into traditional TV news broadcasts? Will we have real-time statistics of football players displayed on our smartphones during matches?                                                                                         

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.