Research projects

1in 3 people lacks sufficient sleep. Sleep is crucial for our mental and physical functioning in both the short and long term. Through this Practice-Oriented Research (PWO) project, we are developing a prevention program emphasizing the importance of sleep and good sleep hygiene.

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.