Research projects

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

Internationally, there is a growing trend of cross-over collaborations between the gaming industry and the music sector, experimenting with virtual productions.                                                                                                                        

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms