Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Generative AI is currently experiencing a significant surge. AI enthusiasts see endless opportunities, while doomsayers predict the downfall of creative professions and disruption in education. This research focuses on the role of AI applications in the creative sector.          

Can AI models engage in realistic conversations with people and perform complex tasks (behaving as a specific persona, such as a client in a psychologist's session)? And how can we combine generative AI tools to create a credible embodied conversational agent?