Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

Research indicates that socially active sports practices are empowering and contribute to a positive perception of young people in disadvantaged neighborhoods.                                                                                                                         

Due to the increasing aging population and the associated societal challenges, focusing on healthy and active aging is gaining importance. Local governments can play a crucial role in this by implementing an age-friendly policy.