Research projects

Media outlets in Flanders are facing challenges in capturing the interest of Gen Z in news. They seem to be losing connection with young audiences. NewZ Lab is exploring possibilities to engage this demographic. It focuses on the current media consumption habits of young people.

Can AI models engage in realistic conversations with people and perform complex tasks (behaving as a specific persona, such as a client in a psychologist's session)? And how can we combine generative AI tools to create a credible embodied conversational agent?