Course concept

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The English-taught semesters Global Business Management (GBM) are aimed at both bachelor students and graduates. Since there is the possibility for an individual itinerary, the English-taught semesters are interesting for students from a broad range of different study programmes such as commercial sciences, business and management, computer sciences, social & human sciences and other. This semester will surely add value to your degree and your career opportunities as your entrepreneurial, team-working and communication skills will definitely improve!

English-taught semesters, what are they?

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An English-taught semester is a coherent package of course units which a Howest Bachelor programme offers in English, as an option for semester exchange , to incoming students from its partner universities abroad, and as a study abroad option to other international students.

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Course overview: Global Business Management I: Autumn

GLOBAL BUSINESS MANAGEMENT I - COMPULSORY MODULES [27 ECTS compulsory (only 24 ECTS compulsory when Chinese Language and Culture is chosen)] HTC n-TC SL
INTERNATIONAL COMMUNICATION SKILLS - 6 ECTS

Cultural & Socio-economic Introduction to Belgium - survival course Dutch
In this module you will learn about Belgian and Flemish culture and socio-economic data, all in comparison to the socioeconomic data of your home country. This module includes a survival course Dutch and visits to several important cities in Belgium.

20 55 75

Cross-cultural communication
In the context of a globalized world, intercultural communication has become very important. However, effective cross-cultural communication and cooperation is still quite a challenge. This course looks at the barriers that arise when people from different cultures and social groups interconnect, and what you can do to lower those barriers.

20 55 75
INTERNATIONAL BUSINESS - 3 ECTS

International Business aims to introduce you to the basic concepts necessary for a broad understanding of the international business environment. You will be able to understand concepts relevant to International Business and the differences between the business systems of the world’s leading economies. 

20 55 75
CONSUMER BEHAVIOUR - 3 ECTS

A comprehensive introduction to the behaviour of consumers in Europe and around the world.

  • Consumers in the marketplace
  • How consumers see the world and themselves
  • Consumers as decision makers
20 55 75
CUSTOMER RELATIONSHIP MANAGEMENT - 6 ECTS

CRM
CRM is a customer relationship management (CRM) solution that provides the tools and capabilities needed to create and maintain a clear picture of customers, from first contact through to purchase and post-sales. Customer Relationship Management can be utilized for Sales Force Automation, Marketing Campaigns and complete Customer Service Management as out of the box functionalities.

Students will learn to work with CRM-software, using the Salesforce Trailhead self learning platform. Badges and points need to be collected by the students at the end of each module.

Supporting CRM & MKT tools. Next to the CRM-software students will also look into supporting tools: 

  • Google Adwords, Search Engine marketing (SEO/SEA), Display & video advertising
  • Google Analytics
  • Marketing Automation: Flexmail, Mailchimp,...
  • Customer journey mapping software
50 100 150
CHANGE MANAGEMENT – 3 ECTS 
When the rate of external change exceeds the rate of internal change, an organisation is in trouble. Although the implementation of any change in a company is not an easy task, companies cannot afford a status quo. As students, you will achieve the competences needed to establish changes in your future professional environment. 20 55 75
PROJECT ENTREPRENEURSHIP - 3 ECTS
Within only one intensive week and with the help of your team you will develop and present a business plan: you come up with the best possible business idea and learn how to develop this into a business plan. 40 35 75
INNOVATION MANAGEMENT – 3 ECTS
Nowadays companies make the difference, not (only) by keeping costs low, but by renewing products, processes or markets. You will learn why innovation is so important, how it can be triggered in a company, and which are the necessary ingredients in the innovation process. Furthermore, the topic of managing innovation is also covered. 20 55 75

 

ELECTIVE COURSE(S): MAX. 3 ECTS FROM THE MODULES BELOW.
Note! The student who chooses Chinese Language and Culture (6 ECTS) OR Personal Development and Group processes (6 ECTS)  may drop Change Management (3 ECTS)
HTC n-TC SL

PERSONAL DEVELOPMENT AND GROUP PROCESSES – 6 ECTS
In this module you will learn more about experiential learning, group dynamics, team coaching and situational leadership and you will become more aware of your own behavior and role within the group.  

48 102 150

HRM - 3 ECTS
Human Resource Management is a specific approach in personnel management which in recent years has set the norm. In this course the focus will be on operational human resource management. Examples of topics that will be discussed are selection, appraisal, rewarding, socialization, performance & development.

20 55 75

NEW SUPPLY CHAIN AND BLOCKCHAIN – 3 ECTS 

What is supply chain and what is the "new" supply chain?

Short introduction to Blockchain, physical internet and the new network economy. From new network economy to data driven supply chain. Digital transformation and disruption: impact on economy and on logistics. Internet of Things, Augmented Reality, Artificial intelligence and Big data and data analytics in the supply chain. Data Sharing Platforms: NxtPort, Nallian, Xynaps, RX/SeaPort, GTD (IBM/Maersk). State of affairs digital documents and blockchain (eCMR, eECD, eWaste, ePhyto, eBL,….). Legal aspects of Blockchain. Global logistics delivered through Blockchain. Lean thinking & Lean working with/through big data/Blockchain.

The logistical digital transformation? Keys to success.

20 55 75

CHINESE LANGUAGE AND CULTURE - 6 ECTS
Nowadays, there is an increasing need and interest in Chinese culture and language. It is useful to know about the language when coming to China for travel or business. The Howest Confucius Institute offers (elementary – intermediary – advanced) Chinese language courses for students. The course also involves a small tailor-made and practical project. The course may be extended in the second semester (Spring).

60 90 150

GLOBAL TRENDS - 3 ECTS
A series of guest speakers on current and future trends in Global Business Management

20 55 75

ENGLISH FOR EXCHANGE STUDENTS - evening course (optional) - 3 ECTS
This course - complete IELTS Bands 5-6.5 - is a short preparation course of 24 classroom hours for students who wish to take the Academic module of the International English Language Testing System (IELTS). It teaches the reading, writing, listening and speaking skills that a student needs for the IELTS exam.

It covers all the exam question types, as well as key grammar and vocabulary which, from research into the Cambridge Learner Corpus, are known to be useful to candidates doing the test. If a student is not planning to take the exam in the near future, the book teaches him or her the skills and language needed to reach an upper-intermediate level of English (Common European Framework (CEF) levelB2).

20 55 75

ECTS = European Credit Transfer System
HTC = Hours of teaching and coaching during the semester
n-TC = non-teaching and coaching hours per semester
SL = total study load in number of hours

Note: courses listed in the same cell cannot be taken separately
Note: courses marked with an asterisk are taught by means of self study. The course tutor will be available at predetermined timeslots for individual feedback and questions.

Course Unit Descriptions for All English-taught semester programmes (if not available yet for the upcoming academic year please select the current year)
Next to ‘Taal’ select ‘English’
Next to ‘Opleiding’ select ‘Global Business Management 1 – ETS GBM1’ for Autumn semester or ‘Global Business Management 2 – ETS GBM2’ for Spring semester.

Course overview: Global Business Management II: Spring

GLOBAL BUSINESS MANAGEMENT II - COMPULSORY MODULES (27 ECTS but only 24 ECTS when staying a full year) HTC n-TC SL
CULTURAL & SOCIO-ECONOMIC INTRODUCTION TO BELGIUM - 3 ECTS (this module cannot be chosen by students staying a full year)

In this module you will learn about Belgian and Flemish culture and socio-economic data, all in comparison to the socio-economic data of your home country. This module includes a survival course Dutch and visits to several important cities in Belgium.

20 55 75
AI FUNDAMENTALS - 6 ECTS

GOOD ICT background is recommended. Make sure your laptop runs on Windows Operating System otherwise you can’t install the required software.

Turning data into knowledge.
Presence in the lessons is required. When missing classes 4 times students need to send an email to the lecturer explaining the reason for their absence in order to be admitted for the examination.

Data Visualisation and machine learning

  • Introduction 
    Before you can start learning how to use data science techniques and build machine learning solutions, it might be useful to start by defining what we mean by "data science".
  • Working with Data
    Now that you have learned about the principles that underpin data science and you've been introduced to Azure Machine Learning, it's time to explore the ways you can prepare data for modeling.
  • Visualizing Data
    After cleaning your data, it can be useful to explore it visually before selecting the features that will help you create a useful model.
  • Building Machine Learning Models
    Now that you understand the iterative process of exploring data and building and evaluating models, it's time to examine some specific model types.
50 100 150
INTERNATIONAL MARKETING - 3 ECTS
International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally. 30 45 75
WEBSITE MANAGEMENT - 3 ECTS
The objective of this course is to obtain insight in analogue and/or digital tools (e.g. UX Design and Customer/Buyer Journey) to gather and analyse quantitative and qualitative marketing data. You will come across the typical jargon in the field and the legal framework concerning privacy, intellectual property and e-commerce. You will be able to build a commercial website taking into account a specific target audience. 20 55 75
ENTREPRENEURSHIP: BUSINESS GAME - 3 ECTS
Students will play an international business game in teams. The game consists of different rounds with increasing degree of difficulty in the team decisions.  20 55 75

PROJECT CONSUMER AWARENESS – 3 ECTS
A course based on the outcome of the Erasmus+ Project Consume Aware. The objective of this project is to study consumer awareness in the European Union. Individually and in team, students will focus on at least one of the following themes: the importance of consumer awareness; consumer protection in Europe; consumer rights, both national and European examples and practices (for the tangible goods sector and services sector); institutions of consumer rights protection; building consumer awareness.

20 55 75

INCLUSIVE BUSINESS COMMUNICATION - 3 ECTS
Learning to communicate interculturally,
Learning to communicate inclusively
Learning strategies to apply this generally within companies
About intercultural communication, intercultural awareness and intercultural competence. Cultural models and dimensions will be dealt with in order to provide you with a framework for international negotiations and intercultural leadership and to improve your employability skills. 
About inclusive communication (meaning, sharing information in a way that everybody can understand). About creating strategies for companies that are committed to stay relevant in a diverse and ever-changing society.

20 55 75

SUSTAINABLE BUSINESS MANAGEMENT - 3 ECTS
The student gains insight in what sustainability is today, which theories and frameworks exist and which solutions are already implemented in the current business environment. We explore the domain of sustainable business management and look at the frameworks and challenges in the three main areas that can be defined: economic, social and environmental. We discuss practical solutions that could help face the challenges we talked about in the first part. We look into Corporate Social Responsibility, Social Entrepreneurship, Digitalization, Sustainable Energy and Circular Economy.

20 55 75

 

ELECTIVE COURSES (3 or 6 ECTS FROM THE MODULES BELOW) HTC n-TC SL

EVENT & PROJECT MANAGEMENT – 3 ECTS
You learn how to organize an event in a professional way.   A project needs to be SMART. It has a start, an end, goals, stakeholders, a target audience. Projects can be simple, like organizing an event e.g. a business conference, but also very complex, like building a space rocket. In this module you learn the basics of managing a project: P6 method, risk analysis, budget, roadmap, work breakdown structure, ...

Focus on SMART, teamwork, phases of project management, after-action review.

20 55 75

CHINESE LANGUAGE AND CULTURE - 6 ECTS
Nowadays, there is an increasing need and interest in Chinese culture and language. It is useful to know about the language when coming to China for travel or business. The Howest Confucius Institute offers (elementary – intermediary – advanced) Chinese language courses for students. The course also involves a small tailor-made and practical project.

60 90 150

INTERNATIONAL BUSINESS LAW – 3 ECTS
International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems.

20 55 75

FINANCIAL RISK MANAGEMENT - 3 ECTS
The student acquires knowledge and insight concerning the functioning of financial institutions and their environment, in general, and in the area of the main variables of the management of financial institutions, in particular, within an international legislative context. The student is able to judge in an uncertain context: able to cope with uncertainties that are specific to the banking environment or able to elaborate accurate forecasts of the main bank variables.
The student can deal with complex problems: he is able to analyze a (risk) situation and contribute to a strategic solution for the organization. The student has knowledge of risks, can map these various risks that financial institutions and companies face, and has insight into some basic risk management techniques. The student acts ethically and morally responsible with respect for the applicable legislation and guidelines.

20 55 75

INTERNATIONAL RESEARCH – 3 ECTS
The research module is aimed at preparing students to write a final thesis. You will learn to select a relevant research topic in your field of study and you will get tips about writing a thesis partly on desk research, partly on field research. This module also focuses on the proper use of the English language, speaking and writing.

6 69 75

ENGLISH FOR EXCHANGE STUDENTS – 3 ECTS (evening course)
This course - complete IELTS Bands 5-6.5 - is a short preparation course of 24 classroom hours for students who wish to take the Academic module of the International English Language Testing System (IELTS).

It teaches the reading, writing, listening and speaking skills that a student needs for the IELTS exam.

It covers all the exam question types, as well as key grammar and vocabulary which, from research into the Cambridge Learner Corpus, are known to be useful to candidates doing the test. If a student is not planning to take the exam in the near future, the book teaches him or her the skills and language needed to reach an upper-intermediate level of English (Common European Framework (CEF) levelB2).

20 55 75

INTERNSHIP – 12 ECTS
NOTICE! ONLY FOR INTERNATIONAL STUDENTS COMING FROM A PARTNER INSTITUTION IN THE USA


In this spring semester Global Business Management II, international students coming from a partner institution in the USA can choose for an internship in a company with a duration of 8 weeks. Contact the international coordinator Business Management personally when submitting your application to determine the most suitable internship provider.

For the remaining 18 ECTS, you follow the modules: CULTURAL AND SOCIO-ECONOMIC INTRODUCTION TO BELGIUM; AI FUNDAMENTALS, INTERNATIONAL MARKETING;  ENTREPRENEURSHIP: BUSINESS GAME and PROJECT CONSUMER AWARENESS. If you already participated in GLOBAL BUSINESS MANAGEMENT I then INTERNATIONAL RESEARCH is an alternative for the module CULTURAL AND SOCIO-ECONOMIC INTRODUCTION TO BELGIUM.

For more info, please contact International Coordinator Business Management Lieven Theys lieven.theys@howest.be

10 290 300

ECTS = European Credit Transfer System
HTC = Hours of teaching and coaching during the semester
n-TC = non-teaching and coaching hours per semester
SL = total study load in number of hours

Note: courses listed in the same cell cannot be taken separately
Note: courses marked with an asterisk are taught by means of self study. The course tutor will be available at predetermined timeslots for individual feedback and questions.

Course Unit Descriptions for All English-taught semester programmes (if not available yet for the upcoming academic year please select the current year)
Next to ‘Taal’ select ‘English’
Next to ‘Opleiding’ select ‘Global Business Management 1 – ETS GBM1’ for Autumn semester or ‘Global Business Management 2 – ETS GBM2’ for Spring semester.

Attending this programme as a (non-exchange) Postgraduate Certificate student

This English-taught semester can be taken as a Postgraduate Certificate Programme.

Here you will find more general information on our English-taught semesters as Postgraduate Certificate programmes, such as eligibility, selection and application.

The tuition fee for this specific Postgraduate Certificate semester is €1000 per semester (30 ECTS), which is non-refundable.

Please also refer to the specific Prerequisite information linked to this Postgraduate Certificate Programme to be sure you have all of the needed requirements.

Prerequisites

Minimum 2 successfully completed semesters in a Bachelor Business programme or an equivalent of 60 ECTS. This will need to be confirmed by means of an official certificate, a survey of completed courses, or a signed letter from the sending university.

Click here for Howest language expectations.

All students should bring their own laptop, with all necessary and officially licensed software. The course overview above mentions any further specific software necessary for the course unit. Howest applies a very strict policy on the use of legal software.

Non-exchange students can only attend the English-taught semester as a Postgraduate course and need to have completed at least a full Bachelor degree programme at the time they start the English-taught semester course at Howest.

Timing and location

Both semesters take place in Bruges.

Address of the campus:

Howest Brugge Station - BST5
Rijselstraat 5, 8200 Brugge (Sint-Michiels), Belgium

Read more about the timing of our Exchange semesters