Research projects

Creating digital content (marketing campaigns, websites, apps and VR/AR applications) requires a thorough understanding of end-user experiences and responses. Traditional methods such as surveys provide valuable insights, but often miss the unconscious responses.                 

There is a high unemployment rate among young people in Uganda (83%, UBOS 2018). This is due to a significant skills gap and school dropouts. Many graduates (bachelors and masters) also struggle to find jobs due to limited skills.