Course concept

What makes this semester unique?

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What makes this semester unique?

  • its focus on digital skills vital to today’s communication context
  • its focus on creative, innovative communication management
  • the collaboration between Belgian and international students from Europe and beyond
  • a challenging, integrated project in which you will be coached to take up the role of the communication expert in a multidisciplinary team
  • the exclusive use of English as the working language
  • the focus on the international dimension in various course units

English-taught semesters, what are they?

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An English-taught semester is a coherent package of course units which a Howest Bachelor programme offers in English, as an option for semester exchange , to incoming students from its partner universities abroad, and as a study abroad option to other international students.

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Course overview

COMMUNICATION MODULES 12 ECTS
Marketing communication
Your company will only survive can if you sell enough. You’ll learn how and why consumers choose and how you can respond to this in order to ultimately realize the sale. You’ll learn to manage customer relationships and how to take digital disruption into account in developing a marketing communication strategy. By the end of this module, students will have developed a methodology to set up and implement a marketing strategy based on the consumer's world of experience by studying and working with real-life cases.
6 ECTS
Corporate communication
Reputation is everything. You’ll learn how organizations build and manage a reputation based on their identity. You’ll learn to define the important issues for an organization and how to map the most important stakeholders. You’ll learn how to develop and maintain meaningful relationships as an organization. You’ll learn how an organization can prepare for possible crises and how it can respond to social issues. By the end of this module students will have developed a methodology to manage the public relations of organizations by studying and working with real-life cases.
6 ECTS

 

TECHNICAL MODULES 9 ECTS
Blogging and Vlogging
In this module, you’ll study the importance of personal branding. You’ll apply what you have learned in you own blog. By using a Content Management System (Wordpress) on your own webspace, you will  build a platform for your own personal branding. You will also translate a content strategy into a content marketing plan, learn how to improve the user experience, how to optimize your blog for search engines and how to use appropriate content (both text and video) and social media channels to activate the blog and diffuse it to the target groups.
6 ECTS
Copywriting
Students will be introduced into the art of writing texts, slogans, headlines, television or radio commercial scripts, leaflets, brochures, internet content and other written material incorporated into advertising material.
3 ECTS

 

INTEGRATING PROJECT 9 ECTS
Applied Creativity Project
In this module we focus heavily on creativity: what is it, how can we use it and various techniques to handle any problem you come across. Later in the semester, you tackle a real-life communication project. By applying creativity techniques and your newly acquired skills and communication knowledge, you will deliver a qualitative, creative and deadline-driven result that satisfies the customer. You will learn to handle communication challenges, group dynamics, feedback and self-reflection, all which go hand-in-hand with project management.
6 ECTS
Cross-cultural communication
In this module we explore intercultural communication. What are the differences and resemblances between different cultures? What challenges does this pose for an effective communication? What difficulties can we expect when we work in international teams? How can we achieve a truly cross-cultural collaboration? After developing a framework, students will form cross-cultural teams and organize an event. After the event, they reflect on their experience in working cross-culturally.
3 ECTS

 

ELECTIVE COURSES  
English for exchange students - evening course (optional)
This English course provides exchange students with an intensive training in speaking, listening, reading and writing skills, all focused on their ongoing or upcoming academic experience. The lecturer will take the diversity of academic areas of the participants into account, by addressing a range of topics and choosing subjects that are relevant to the attending students wherever possible. The course aims at the B2 proficiency level and uses the IELTS methodology. We strongly recommended it to all exchange students who have not fully achieved the B2-level in English at the moment of application for their mobility project. For the more proficient students, we still see the course as a useful immersion experience.
3 ECTS
Basic Dutch (optional)
Through short and lively lessons, you will learn basic Dutch grammar along with typical expressions and introductory vocabulary to help you during your stay in Kortrijk and Flanders. This language course gives additional insights into Flemish and Belgian society and culture.
3 ECTS

Course Unit Descriptions for All English-taught semester programmes

(if not available yet for the upcoming academic year please select the current year)

  • Next to ‘Taal’ select ‘English’
  • Next to ‘Opleiding’ select: Creative Communication Project - ETS CM CCP
  • Next to ‘Traject’ select the top, blank line for the main courses and select the bottom blank line for the optional modules.

Attending this programme as a (non-exchange) Postgraduate Certificate student

This English-taught semester can be taken as a Postgraduate Certificate Programme.

Here you will find more general information on our English-taught semesters as Postgraduate Certificate programmes, such as eligibility, selection and application.

The tuition fee for this specific Postgraduate Certificate semester is €1000, which is non-refundable. 

Please also refer to the specific Prerequisite information linked to this Postgraduate Certificate Programme to be sure you have all of the needed requirements.

Prerequisites

Prerequisites for Exchange Students

Minimum 2 successfully completed semesters or an equivalent of 60 ECTS in a Bachelor programme. This will need to be confirmed by means of an official certificate, a survey of completed courses, or a signed letter from the sending university.

Prerequisites for All Students

All students should bring their own laptop. To be sufficient the laptop should have a minimum i5 intel processor and minimum 6Gb RAM. Howest is focused on innovation, creativity and entrepreneurship. Explicit respect for intellectual property is the logical consequence. Howest wants every student to work with legal software. For the required software Howest has an agreement for all its students with Academic Software. You will benefit from the Howest discount on the license fee. During the first classes, an English version of MS Office (required MS Word, MS Excel, MS Powerpoint, MS Outlook) and an English version of Adobe CC14 will be installed on your laptop. There is no need to install the software beforehand.

Click here for Howest language expectations.

Prerequisites for Non-Exchange Students attending as Postgraduate Certificate Programme Students 

Bachelor degree in International Business, International Relations, Communications or a closely related field.

Timing and location

The course takes place in Kortrijk.

Our Autumn semester runs from 13 September 2021 to 5 February 2022

The first week is the fulltime Orientation Week. The actual lessons start on 20 September. From 01 November 05 November there is one week of Autumn Holiday. Winter holidays are from 27 December 2021 to 07 January 2022.

The examination period starts immediately afterwards on 10 January 2022. In the last week of the semester (1 February to 5 February), there are still exams, as well as feedback sessions for students.

The Howest 2nd chance exams take place in the 3rd exam period (Aug/Sept). As an exceptional service for exchange students AND only after explicit approval by the head of the study department, a 2nd exam can be taken by the end of the 1st exam period, at a date to be determined by the study department

Address of the campus

Howest, Campus Kortrijk Weide - The Penta 
Sint-Martens-Latemlaan 1B - 8500 Kortrijk

Opleiding / Dienst