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Research projects

Gen Z Lab

Gen Z (individuals born between 1995 and 2009) is the future – as citizens, consumers, and employees. However, Gen Z keeps their cards close to the chest.                                                                                                                              

Urban meiden

Research indicates that socially active sports practices are empowering and contribute to a positive perception of young people in disadvantaged neighborhoods.                                                                                                                         

Oasis

In order to successfully adapt to the changing, increasingly fragmented media consumption habits of young people and the growing international competition, media players need to undergo a digital transformation to create innovative multimedia content across all possible platforms

Coping with crisis

This project aims to introduce 'Oral Literature for Development' (OL4D) as a new paradigm, based on the belief that culture and creativity are central to the development of all people.