With extra attention to the user, students in this track go through the integral design process of a product. The user as co-creator is central and is involved in the development of new concepts. These students design in an open or early design stage (fuzzy front end). They design from their insights in design methodology, social innovation, service design and user experience.

Also have a look at the other elective tracks:

• Product and Shape
• Product and Engineering
• Product and Intelligence