With extra attention to detail, students in this track go through the integral design process of a product.
As industrial designers, students in this track focus more on the design aspects and the conceptual context, as well as the styling of a product. They are especially inspired by trends, are masters in visualisation and develop their own style and vision as a designer.

Also have a look at the other elective tracks:

• Product and Use
• Product and Engineering
• Product and Intelligence