Erasmus+ Project brandY

Since September 2020 Business Management and Applied Computer Sciences at Howest are involved in a new international project. The project is financed by the Erasmus Plus Strategic Partnerships program called "Experiential education. Interactive / Intensive course of European Brand Management (brandY)".

The main objective is to design, implement and test an innovative tool for teaching through experience. This tool will serve to educate students in the field of Marketing. This will increase their employability. By combining interdisciplinary expertise and experience, project partners will develop materials for a modern and fully interactive training program in the field of international brand management during the project, including:

  1. an e-book containing innovative materials and teaching tools, as well as ready-made procedures for their implementation;
  2. textbooks, both for students and lecturers;
  3. an Internet platform in the form of an interactive game that will allow access to the developed materials.

The project's beneficiaries are students, as the knowledge and skills acquired during the course will increase their employability. Lecturers, who will be able to implement ready-made solutions in their lessons related to Brand Management, also benefit. And organisations interested in hiring experts in International Brand Management can as well benefit from this.

The project provides for the organisation of 7 international meetings of representatives of the consortium for this Project in various European countries, as well as 4 intensive programs for students and teachers. The project is an opportunity to establish interdisciplinary cooperation with international experts in such fields as Marketing, International Brand Management, new technologies and gamification.

The European Commission support for the production of this publication does not constitute endorsement of the content which reflects the views only of the authors. The Commission cannot be held responsible for any use that may be made of the information contained therein.

Erasmus+ Project CONSUME-AWARE

The Erasmus+ Project “Enhancing quality in innovative higher education about consumer awareness”, briefly CONSUME-AWARE is organized by University of Economics in Katowice (Leader), Seinajoki University of Applied Science, University of Bucharest, Trento University, Budapest Business School, Isik University, Université Savoie Mont Blanc and Howest University of Applied Sciences.

International Conference on Enhancing Consumer Awareness, June 16-18, 2019 in Katowice

In June 2019 we organize an international meeting to share views and observations with a wide group of researchers committed to advancing consumer awareness and rights. Theoretical, empirical and applied papers, as well as case studies, Ph.D. dissertations and special sessions proposals in areas related to consumer awareness are welcomed.

Venue: University of Economics in Katowice, Katowice, Poland
Conference language: English

The list of suggested (not exhaustive) topics of interest includes the following themes:

  • Consumer policy and directions of its development 
  • ECC throughout the EU
  • Consumer institutions
  • Consumer organisations best practices
  • Legal aspects of consumer protection
  • Consumer education
  • Academic experiences in teaching consumer awareness
  • Consumer resistance and boycotts
  • Sustainable consumption and consumer behaviour
  • Sustainable marketing and CSR
  • Misbehaviour of consumers and companies

Participants are also invited to submit their own proposals of special sessions topics (not included in the above list).

More information and register

About the Erasmus+ Project CONSUME-AWARE

The main objective of the project is to enhance the quality of innovative higher education on consumer awareness. It will be done through detailed objectives which include: creation and implementation of an interactive open educational module (e-learning platform), development of a model for academic innovative teaching and finally the creation of an open space for integration and exchange of good practices between Universities from the European Union. The indirect objective concerns an increase of European consumers market awareness.

The Project involves the implementation of an e-learning platform which includes four issues:

  1. consumer protection
  2. institutions which address consumers right protection
  3. legal rules concerning consumer rights protection on goods and services market
  4. legal rules concerning consumer rights protection on digital market

Course materials will use online affordances (interactivity, communication, collaboration) as well as rich media (video and audio, mobile, online and offline) to engage students  in their learning process. Intellectual Outputs produced by partners throughout the project will provide an added value for European higher education: a book “Consumers protection standards in Europe”,  a mobile application and a collaborative platform.

Opleiding / Dienst