Description of the project

ITB Berlin

The ITB Berlin is the world’s largest tourism trade fair and the perfect place for students to set up and test their concept. Before visiting, the groups prepare themselves in consultation with their coach.

Groups

Assignment

The main aim of this get together is to form international groups with 8 to 9 students from different University Colleges from all over Europe, who will focus on a management problem in the field of tourism.

The ITB in Berlin will be used as a source of information to acquire a broader knowledge of unfamiliar destinations and to extend the student’s network. For this year’s edition, 22 groups are put together. To every group a lecturer is assigned who coaches the participants.

Deliverables

At the end of the project week, each group will give a presentation and put up a stand at the WOW Exhibition. In front of their stand, students will have to pitch their product.

WOW Exhibition


Assignment