Description of the project
The ITB Berlin is the world’s largest tourism trade fair and the perfect place for
students to set up and test their concept. Before visiting, the groups prepare themselves
in consultation with their coach.
The main aim of this get together is to form international groups with 8 to 9 students
from different University Colleges from all over Europe, who will focus on a management
problem in the field of tourism.
The ITB in Berlin will be used as a source of information to acquire a broader knowledge
of unfamiliar destinations and to extend the student’s network. For this year’s
edition, 22 groups are put together. To every group a lecturer is assigned who coaches
At the end of the project week, each group will give a presentation and put up a
stand at the WOW Exhibition. In front of their stand, students will have to pitch